Which of the characteristics of a market-oriented company does the Buckman Labs vignette best describe? Are any
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Which of the characteristics of a market-oriented company does the Buckman Labs vignette best describe?
Are any major pieces missing?
AppendixLO1
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Marketing Of High Technology Products And Innovations
ISBN: 9780136049968,9780133808131
3rd Edition
Authors: Jakki J Mohr , Sanjit Sengupta , Stanley Slater
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