Why is the executive summary an important part of the report?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 20, 2024 01:00 AM

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Why is the executive summary an important part of the report?

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The executive summary holds significant importance as an integral part of a report It serves as a concise overview of the reports key findings conclusions and recommendations Here are the reasons why ...View the full answer

Essentials Of Marketing Research

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