11.3 Collect three pieces of direct mail and for each one assess: (a) what you think it...

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11.3 Collect three pieces of direct mail and for each one assess:

(a) what you think it is trying to achieve;

(b) how that message has been communicated;

(c) what involvement devices have been used to encourage the recipient to read the mailshot;

and

(d) how easy it is for the recipient to respond in the required way.

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Essentials Of Marketing

ISBN: 9780273708186

2nd Edition

Authors: Frances Brassington, Pettitt, Stephen

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