11.3 Collect three pieces of direct mail and for each one assess: (a) what you think it...
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11.3 Collect three pieces of direct mail and for each one assess:
(a) what you think it is trying to achieve;
(b) how that message has been communicated;
(c) what involvement devices have been used to encourage the recipient to read the mailshot;
and
(d) how easy it is for the recipient to respond in the required way.
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Related Book For
Essentials Of Marketing
ISBN: 9780273708186
2nd Edition
Authors: Frances Brassington, Pettitt, Stephen
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