14.4 Compile a checklist of criteria against which a fashion e-tail website might be assessed. Visit three

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14.4 Compile a checklist of criteria against which a fashion e-tail website might be assessed. Visit three websites e-tailing clothing to a similar target audience. Compare and contrast those sites in terms of their performance on those criteria. How could each of them improve its offering?

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Essentials Of Marketing

ISBN: 9780273708186

2nd Edition

Authors: Frances Brassington, Pettitt, Stephen

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