14.6 Draw up a table listing the advantages and disadvantages of e-mail marketing compared with more traditional

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14.6 Draw up a table listing the advantages and disadvantages of e-mail marketing compared with more traditional approaches to direct marketing.

In what kind of situations do you think e-mail marketing might work best?

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Related Book For  book-img-for-question

Essentials Of Marketing

ISBN: 9780273708186

2nd Edition

Authors: Frances Brassington, Pettitt, Stephen

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