14.6 Draw up a table listing the advantages and disadvantages of e-mail marketing compared with more traditional
Question:
14.6 Draw up a table listing the advantages and disadvantages of e-mail marketing compared with more traditional approaches to direct marketing.
In what kind of situations do you think e-mail marketing might work best?
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Related Book For
Essentials Of Marketing
ISBN: 9780273708186
2nd Edition
Authors: Frances Brassington, Pettitt, Stephen
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