2.6 Using Figure 2.1 as a framework, choose a product and list under each of the STEP...
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2.6 Using Figure 2.1 as a framework, choose a product and list under each of the STEP factors the relevant influences that have helped to make that product what it is.
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Related Book For 
Essentials Of Marketing
ISBN: 9780273708186
2nd Edition
Authors: Frances Brassington, Pettitt, Stephen
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