3.6 How might the roles undertaken by various members of a two-parent family vary between the buying

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3.6 How might the roles undertaken by various members of a two-parent family vary between the buying decisions for:

(a) a house;

(b) something for tonight’s dinner; and

(c) a birthday present for a 10-year-old child?

How would your answer change if it was a oneparent family?

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Essentials Of Marketing

ISBN: 9780273708186

2nd Edition

Authors: Frances Brassington, Pettitt, Stephen

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