3.6 How might the roles undertaken by various members of a two-parent family vary between the buying
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3.6 How might the roles undertaken by various members of a two-parent family vary between the buying decisions for:
(a) a house;
(b) something for tonight’s dinner; and
(c) a birthday present for a 10-year-old child?
How would your answer change if it was a oneparent family?
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Related Book For
Essentials Of Marketing
ISBN: 9780273708186
2nd Edition
Authors: Frances Brassington, Pettitt, Stephen
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