A health club decided to offer a yearly membership. Separate fees were to be charged for nutrition

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A health club decided to offer a yearly membership. Separate fees were to be charged for nutrition counseling, tennis court usage, and aerobic instruction. How might this organization implement:

(a) a prestige pricing strategy?

(b) a bundled price strategy? and

(c) price lines?

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Essentials Of Health Care Marketing

ISBN: 9781284094312

4th Edition

Authors: Eric N. Berkowitz

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Question Posted: Feb 02, 2024 02:03 PM

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A health club decided to offer a yearly membership. Separate fees were to be charged for nutrition

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Step by Step Answer:

A Prestige Pricing Strategy Prestige pricing also known as premium pricing is a strategy that involves setting the prices of products or services rela...View the full answer

Essentials Of Health Care Marketing

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