A major tertiary care medical center has decided to establish a sales force to call on physicians
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A major tertiary care medical center has decided to establish a sales force to call on physicians practicing in the medical center's three-state region. The marketing director has classified the physicians into the following categories:The average salesperson works 48 weeks a year, 40 hours a week, and spends 80% of their time selling. Calculate the number of sales representatives needed to service this market.
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Class A: Loyal referrers-329 physicians Class B: Moderate referrers-480 physicians Class C: Potential referrers-620 physicians She also estimates the following call pattern: Class A: 4 calls per year at 30 minutes per call Class B: 3 calls per year at 15 minutes per call Class C: 2 calls per year at 15 minutes per call
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To calculate the number of sales representatives needed to service the market lets break down the process into steps 1 Calculate the total time requir...View the full answer
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