As digital platforms and social media are rapidly becoming a key element of promotion within many organisations,

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As digital platforms and social media are rapidly becoming a key element of promotion within many organisations, critically evaluate why digital marketers are focusing on Return on Investment to analyse marketing success.

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Question Posted: Feb 02, 2024 05:03 AM

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As digital platforms and social media are rapidly becoming a key element of promotion within many organisations,

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The reasons digital marketers are focusing on Return on Investment ROI for analyzing marketing success are multiple and varied Here are some of the ke...View the full answer

Essentials Of Marketing

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