Based on data in Exhibit B4, discuss the relative market potential of the city of Boulder, Colorado,
Question:
Based on data in Exhibit B–4, discuss the relative market potential of the city of Boulder, Colorado, and the city of Lakewood, Colorado, for
(a) prepared cereals,
(b) automobiles, and
(c) furniture.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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