Briefly discuss why a marketing manager should think about who is likely to be involved in the

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Briefly discuss why a marketing manager should think about who is likely to be involved in the buying center for QUESTIONS AND PROBLEMS a particular purchase. Is the buying center idea useful in consumer buying? Explain your answer.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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