Demographic segmentation is too simplistic and is no longer relevant in today's market place. Evaluate this statement.

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Question Posted: Feb 02, 2024 05:03 AM

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Demographic segmentation is too simplistic and is no longer relevant in today's market place. Evaluate this statement.

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Demographic segmentation has long been a primary marketing strategy for many businesses Simply put it involves dividing the market into groups based o...View the full answer

Essentials Of Marketing

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