Describe a purchase situation where you, a friend, or a family member made a purchase choice that
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Describe a purchase situation where you, a friend, or a family member made a purchase choice that considered the implications of your choice on others (society, the environment, or a friend or family member). How did those influences affect steps in the purchase decision process shown in Exhibit 5–8?
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Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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