Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special

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Discuss the Place objectives and distribution arrangements that are appropriate for the following products

(indicate any special assumptions you have to make to obtain an answer):

a. A postal scale for products weighing up to 2 pounds.

b. Children’s toys: (1) radio-controlled model airplanes costing $100 or more and (2) small rubber balls.

c. Heavy-duty, rechargeable, battery-powered robotic nut tighteners for factory production lines.

d. Fiberglass fabric used in making roofing shingles.AppendixLO1

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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