Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special
Question:
Discuss the Place objectives and distribution arrangements that are appropriate for the following products
(indicate any special assumptions you have to make to obtain an answer):
a. A postal scale for products weighing up to 2 pounds.
b. Children’s toys: (1) radio-controlled model airplanes costing $100 or more and (2) small rubber balls.
c. Heavy-duty, rechargeable, battery-powered robotic nut tighteners for factory production lines.
d. Fiberglass fabric used in making roofing shingles.AppendixLO1
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Related Book For
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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