Explain how an understanding of the adoption process would help you develop a promotion blend for digital
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Explain how an understanding of the adoption process would help you develop a promotion blend for digital tape recorders, a new consumer electronics product that produces high-quality recordings. Explain why you might change the promotion blend during the course of the adoption process.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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