Explain the differences among existing customers, target markets, and stakeholders for an acute care county hospital.

That hospital has historically taken care of those individuals who are less well insured or socioeconomically disadvantaged.

The clinical staff is highly qualified and committed to the mission of the institution.

In recent years, the hospital has found that county support for its budget has decidedly decreased. In light of your description of the target market, existing customers, and stakeholders, how might this factor into a marketing director's concerns in light of budget realities and the need to attract a well-insured patient population.