Explain the importance of an organized new-product development process and illustrate how it might be used for

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Explain the importance of an organized new-product development process and illustrate how it might be used for

(a) a new hair care product,

(b) a new children’s toy, and

(c) a new fast-food restaurant.

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Essentials Of Marketing

ISBN: 9781260736830

17th Edition

Authors: William Perreault

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