Explain what is meant by the core product and its supplementary services.

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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Explain what is meant by the core product and its supplementary services.

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The core product refers to the basic product or service that a customer wishes to purchase It is the ...View the full answer

Essentials Of Services Marketing

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