Explain why a customer might be willing to work more cooperatively with a small number of suppliers
Question:
Explain why a customer might be willing to work more cooperatively with a small number of suppliers rather than pitting suppliers in a competition against one another.
Give an example that illustrates your points.
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Related Book For
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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