For each of the following products and target markets, explain which type of retailer or wholesaler you

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For each of the following products and target markets, explain which type of retailer or wholesaler you believe would be most appropriate to sell directly to:

(a) shoes for college and professional basketball teams,

(b) milk to families,

(c) personal computers to first-time computer buyers,

(d) high-end gaming computers to people who enjoy online gaming,

(e) nuts and bolts to manufacturing firms.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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