For each of the following products, indicate how search, pass-along, and experience would (or would not) operate for customers seeking information:

(a) a brand of shampoo,

(b) a pair of jeans,

(c) a real estate agent,

(d) a company that sells chemicals to a manufacturer,

(e) a local shoe store. [Sample Answer for (a): For shampoo, a customer might search online for a shampoo to treat dandruff or oily hair, pass-along might occur if someone asks a friend for a recommendation of a shampoo—but it is unlikely that someone offers an unsolicited recommendation for a shampoo, and branded experience might occur if the shampoo was offered at a hotel or in the showers at a health club.]

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