Give examples of some of the benefits and costs that might contribute to the customer value of

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Give examples of some of the benefits and costs that might contribute to the customer value of each of the following products:

(a) a wristwatch,

(b) a weight-loss diet supplement,

(c) a cruise on a luxury liner, and

(d) a checking account from a bank.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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