Give examples of some of the benefits and costs that might contribute to the customer value of
Question:
Give examples of some of the benefits and costs that might contribute to the customer value of each of the following products:
(a) a wristwatch,
(b) a weight-loss diet supplement,
(c) a cruise on a luxury liner, and
(d) a checking account from a bank.
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Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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