How can the use of choice heuristics reduce post-purchase dissonance?

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Question Posted: Feb 02, 2024 05:04 AM

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How can the use of choice heuristics reduce post-purchase dissonance?

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Postpurchase dissonance also known as buyers remorse is a feeling of regret or anxiety that a consumer may experience after making a purchase It usual...View the full answer

Essentials Of Marketing

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