How does blueprinting help us to better understand the service process from the perspectives of the key

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How does blueprinting help us to better understand the service process from the perspectives of the key actors (i.e., customers and the employees from different service departments and functional areas) in a serviced process?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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How does blueprinting help us to better understand the service process from the perspectives of the key

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Blueprinting is a technique used in service design and process management to visually map out a customers journey and the corresponding internal proce...View the full answer

Essentials Of Services Marketing

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