How would our marketing system change if manufacturers were required to set fixed prices on all products
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How would our marketing system change if manufacturers were required to set fixed prices on all products sold at retail and all retailers were required to use these prices?
Would a manufacturer’s marketing mix be easier to develop?
What kind of an operation would retailing be in this situation? Would consumers receive more or less service?
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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