If a firm offers one of its brands in a number of different countries, would it make

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If a firm offers one of its brands in a number of different countries, would it make sense for one brand manager to be in charge, or would each country require its own brand manager? Explain your thinking.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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