In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on consistent and

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In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on

“consistent” and “complete” messages implies with respect to promotion blends.

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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