In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on consistent and
Question:
In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on
“consistent” and “complete” messages implies with respect to promotion blends.
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Related Book For
Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9781266168468,9781266842207
18th Edition
Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy
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