In your own words, explain why a decision support system (DSS) can add to the value of
Question:
In your own words, explain why a decision support system
(DSS) can add to the value of a marketing information system.
Give an example of how a decision support system might help.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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