Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and

Question:

Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and review the following: What do these firms do to cope with the intangibility of their services?

What could they do better? How do they deal with consumer quality and risk perceptions, and how could they improve this aspect of their marketing?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

See More Books

Question Posted: Feb 03, 2024 12:00 PM

See More Questions

Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
The Crazy Eddie fraud may appear smaller and gentler than the massive billion-dollar frauds exposed in recent times, such as Bernie Madoffs Ponzi scheme, frauds in the subprime mortgage market, the...
In the Young's double slit experiment, interference fringes are formed using Na-light of 589 nm and 589.5 nm. Obtain the region on the screen where the fringe pattern will disappear. You may assume...
Why is the principle of locality crucial to the use of virtual memory?
(Appendix 7A) Why is applying the lower-of-cost-or-market rule to inventories often dif ficult? Are inventory market values objectively determined? What three market values are considered in the...
Moose & Walrus (M&W) is a manufacturer of a popular line of clothing for young people. M&W is firmly established in its home market, which is relatively saturated and has little prospects for future...
1. Develop at least three hypotheses that correspond to the research questions. 2. Test the hypotheses using an appropriate statistical approach. 3. Suppose the researcher is curious about how the...
Consider a bond with the following terms: 1 0 years to maturity $ 1 , 0 0 0 face value Coupons are paid 2 times per year Annual coupon rate is 5 % For problems 1 - 5 , assume a constant discount rate...
Suppose that there are p = 4 quality characteristics, and in correlation form all four variables have variance unity and that all pairwise correlation coefficients are 0.9. The in-control value of...
Discuss the significance of search, experience, and credence attributes for the communications strategy of a service provider. Assume that the objective of the communications strategy is to attract...
Identify one advertisement (or other means of communications) that is aimed mainly at managing consumer behavior in the (a) pre-consumption, (b) service-encounter, and (c) post-consumption stages....
Kinney's Repair Inc. was started on May 1. A summary of May transactions is presented below. 1. Stockholders invested $10,000 cash in the business in exchange for common stock. 2. Purchased equipment...
Drs. Draper and Keys run a partnership family medical practice in Brownsville, Texas. While the practice is profitable, both physicians are making payments on heavy debt loads for student loans that...
Sweetlip Ltd and Warehou Ltd are two family-owned flax-producing companies in New Zealand. Sweetlip Ltd is owned by the Wood family and the Bradbury family owns Warehou Ltd. The Wood family has only...
Small Sample Weights of M&M plain candies are normally distributed. Twelve M&M plain candies are randomly selected and weighed, and then the mean of this sample is calculated. Is it correct to...
Swain Athletic Gear (SAG) operates six retail outlets in a large Midwest city. One is in the center of the city on Cornwall Street and the others are scattered around the perimeter of the city....
The Tokyo Olympics After watching How the Tokyo Olympics Became the Most Expensive Summer Game Ever video answer the following questions. * * The numbers can be made up . I just need help with an...
A unity negative feedback system has the loop transfer function Develop an m-file to obtain the root locus as p varies; 0 (1 p)sP
You are interested in investing and are considering a portfolio comprised of the following two stocks. Their estimated returns under varying market conditions are provided: (note: it is difficult to...
Explain why a market-directed macro-marketing system encourages innovation. Give an example.
Define the marketing concept in your own words, and then explain why the notion of profit is usually included in this definition.
Define the marketing concept in your own words, and then suggest how acceptance of this concept might affect the organization and operation of your college.
firm purchased a new piece of equipment with an estimated useful life of eight years. The cost of the equipment was $65,000. The salvage value was estimated to be $10,000 at the end of year 8. Using...
On an average day, a company writes checks totaling $1,500. These checks take 7 days to clear. The company receives checks totaling $1,800. These checks take 4 days to clear. The cost of debt is 9%....
Olds Company declares Chapter 7 bankruptcy. The following are the book values of the asset and liability accounts at that time. A bankruptcy expert estimates that administrative expense will total $...

Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and

Question:

Step by Step Answer:

This seems like a detailed researchbased question and I can help you understand the concepts behind it and how to go about your research However since ...View the full answer

Essentials Of Services Marketing

Students also viewed these Business questions