Research has shown that only about three out of every four customers are, on average, satisfied by
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Research has shown that only about three out of every four customers are, on average, satisfied by a firm’s marketing programs. Give an example of a purchase you made where you were not satisfied and what the firm could have changed to satisfy you. If customer satisfaction is so important to firms, why don’t they score better in this area?
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Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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