Review the Apple case study that opens the chapter. From this case, identify examples of different key
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Review the Apple case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, on-the-spot demos of the iPod can be conducted by an “opinion leader.”
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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