Review the case study that opens this chapter. From this case, identify examples of different concepts covered

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Review the case study that opens this chapter. From this case, identify examples of different concepts covered in the chapter. For example, highlight examples of microversus macro-marketing criteria.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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