Review the Coca-Cola case study that opens this chapter. Assume that Coca-Cola is adding packaged fresh fruit
Question:
Review the Coca-Cola case study that opens this chapter.
Assume that Coca-Cola is adding packaged fresh fruit snacks (they have a two-week shelf life) to its product line.
Would the current physical distribution system for its drinks work for snacks? Why or why not? What changes might be needed?
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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