Review the Dunkin case study that opens this chapter. Imagine you are in charge of Dunkins expansion
Question:
Review the Dunkin’ case study that opens this chapter.
Imagine you are in charge of Dunkin’s expansion into Russia.
Identify five different types of research you would conduct before opening your first store in Moscow.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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