Review the GEICO case study that opens this chapter. Then go to GEICOs Facebook page and Twitter
Question:
Review the GEICO case study that opens this chapter.
Then go to GEICO’s Facebook page and Twitter feed.
Suggest three different posts for each site—one each aiming primarily to
(a) inform,
(b) persuade, and
(c) remind.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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