Review the HubSpot case study that opens the chapter. From this case, identify examples of different key
Question:
Review the HubSpot case study that opens the chapter.
From this case, identify examples of different key terms and concepts covered in the chapter. For example, the case mentions customers “Liking” a HubSpot Facebook post—this is an example of pass-along and earned media.
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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