Review the IKEA case study that opens the chapter. From this case, identify examples of different key

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Review the IKEA case study that opens the chapter. From this case, identify examples of different key terms and concepts covered in the chapter. For example, IKEA’s catalog with augmented reality demonstrated how information technology can enable marketing strategy.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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