Review the John Deere case study that opens this chapter. Applying concepts from the chapter, what else

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Review the John Deere case study that opens this chapter.

Applying concepts from the chapter, what else could be done to build a more effective buyer–supplier relationship with MetoKote? How should John Deere manage a relationship with a supplier of cleaning supplies for its manufacturing plant? Offer some specific recommendations based on what you learned in this chapter.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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