Review the Method case study that opens this chapter.

Considering what you have learned in the class thus far

(other elements of the marketing mix) and, more specifically, pricing lessons in this chapter, offer strategy suggestions for (1) prices and other marketing mix decisions over the product life cycle in the laundry category, and (2) how value pricing would work for Method’s laundry products—

how does it deliver and communicate value?

AppendixLO1