Review the types of segmenting dimensions listed in Exhibits 48 and 49, and select the ones you
Question:
Review the types of segmenting dimensions listed in Exhibits 4–8 and 4–9, and select the ones you think should be combined to fully explain the market segment you personally would be in if you were planning to buy a new watch today. List several dimensions and try to develop a shorthand name, like “fashion-oriented,” to describe your own personal market segment. Then try to estimate what proportion of the total watch market would be in your market segment. Next, explain if there are any offerings that come close to meeting the needs of your market. If not, what sort of a marketing mix is needed? Would it be economically attractive for anyone to try to satisfy your market segment? Why or why not?
AppendixLO1
Step by Step Answer:
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.