Review the Under Armour case study that opens this chapter. From this case, identify examples of different

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Review the Under Armour case study that opens this chapter.

From this case, identify examples of different key terms and concepts covered in the chapter. Kohl’s Tek Gear is an example of a dealer brand.

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Essentials Of Marketing

ISBN: 9781260736830

17th Edition

Authors: William Perreault

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