Select a service firm that you believe is successful and has strong brand equity. Conduct a few

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Select a service firm that you believe is successful and has strong brand equity. Conduct a few interviews to find out how consumers experience its service.

Use your findings to identify the factors that helped the service firm to build its strong brand equity.

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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Select a service firm that you believe is successful and has strong brand equity. Conduct a few

Question:

Step by Step Answer:

Here are some key factors that often contribute to building strong brand equity for a service firm 1 Consistent and Exceptional Service Quality A succ...View the full answer

Essentials Of Services Marketing

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