Select a specific service product you are familiar with and identify its core product and supplementary services.

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Select a specific service product you are familiar with and identify its core product and supplementary services. Select a competing service and analyze the differences between the two in terms of the core product and supplementary services.

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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Select a specific service product you are familiar with and identify its core product and supplementary services.

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Sure lets take the example of two wellknown streaming services Netflix and Amazon Prime Video 1 Netflix Core Product The core product of Netflix is vi...View the full answer

Essentials Of Services Marketing

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