Starbucks asks customers for new-product ideas at https:// ideas.starbucks.com. Go to this site and click on View
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Starbucks asks customers for new-product ideas at https://
ideas.starbucks.com. Go to this site and click on “View Ideas.” Next, click on “Popular Ideas.” Choose two popular ideas and read the ideas and comments. How do you think Starbucks benefits from this site? What could be done to improve the site?
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Related Book For 
Essentials Of Marketing
ISBN: 9781260260373,9781260736885
17th Edition
Authors: William D. Perreault, Jr.
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