Starbucks asks customers for new-product ideas at https:// ideas.starbucks.com. Go to this site and click on View

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Starbucks asks customers for new-product ideas at https://

ideas.starbucks.com. Go to this site and click on “View Ideas.” Next, click on “Popular Ideas.” Choose two popular ideas and read the ideas and comments. How do you think Starbucks benefits from this site? What could be done to improve the site?

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Essentials Of Marketing

ISBN: 9781260736830

17th Edition

Authors: William Perreault

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