The concept of the marketing audit was devised over 50 years ago and has little changed over

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The concept of the marketing audit was devised over 50 years ago and has little changed over the decades.’ Critically assess this notion, commenting on the value and currency of the marketing audit as a strategic tool.

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Essentials Of Marketing

ISBN: 9781292244105

7th Edition

Authors: Jim Blythe, Jane Martin

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Question Posted: Feb 02, 2024 05:03 AM

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The concept of the marketing audit was devised over 50 years ago and has little changed over

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The marketing audit is a comprehensive systematic independent and periodic examination of a companys marketing environment objectives strategies and a...View the full answer

Essentials Of Marketing

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