The government market is extremely large, yet it is often slighted or even ignored by many firms.

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The government market is extremely large, yet it is often slighted or even ignored by many firms. Red tape is certainly one reason, but there are others. Discuss the challenges and opportunities in selling to the government market and be sure to include the possibility of segmenting in your analysis.

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Essentials Of Marketing

ISBN: 9781260736830

17th Edition

Authors: William Perreault

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