Using Exhibit 29 on the marketing strategy planning process in Chapter 2, identify the components of BBBSAs
Question:
Using Exhibit 2–9 on the marketing strategy planning process in Chapter 2, identify the components of BBBSA’s strategic planning process from the information presented in this case.
Who are BBBSA’s customers and competitors? How has BBBSA chosen to segment its market? Describe BBBSA’s target markets.
How does BBBSA differentiate itself from the “competition”?
How would you describe the Four Ps of BBBSA’s marketing strategy?
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Sandhya Sharma
I hold M.Sc and M.Phil degrees in mathematics from CCS University, India and also have a MS degree in information management from Asian institute of technology, Bangkok, Thailand. I have worked at a international school in Bangkok as a IT teacher. Presently, I am working from home as a online Math/Statistics tutor. I have more than 10 years of online tutoring experience. My students have always excelled in their studies.
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