Various breakdowns can be used for sales analysis, depending on the nature of the company and its

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Various breakdowns can be used for sales analysis, depending on the nature of the company and its products.

Describe a situation (one for each) where each of the following breakdowns would yield useful information. Explain why.

a. By geographic region.

b. By product.

c. By customer.

d. By size of order.

e. By size of sales rep commission on each product or product group.

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Essentials Of Marketing

ISBN: 9781260260373,9781260736885

17th Edition

Authors: William D. Perreault, Jr.

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